The new 2025 collection from Prea James Bridal will be in our salon from 10 August 2024  A continuation from the Allure I ( also available at Bluebell Bridal), released late 2023, Allure II introduces a seamless evolution of modern elegance.

This collection introduces three refined gowns, a new cult mini dress, and a versatile array of interchangeable separates, each meticulously crafted to
work with pieces in the current or previous collections.

Allure II stands as a commitment to empowering brides to express their individuality and embrace their unique sense of style. Each piece a testament to the artistry and craftsmanship synonymous with our brand, offering a diverse range of silhouettes, from sleek and contemporary to voluminous and romantic.

Drawing inspiration from the timeless beauty of 1950s & 60s silhouettes, each gown in this collection pays homage to the classic elegance of the era, while infusing modern touches for a contemporary take on these enduring silhouettes.

Exclusive to Bluebell Bridal in Victoria