Our Story

Bluebell Bridal: A Story of Dreams

Bluebell Bridal® is truly a fashion sanctuary, based for the last 13 years in the colourful bustling heart of the Paris Quarter Melbourne, the most iconic and renowned fashion house and restaurant district in Australia.

Based in Pawson House in Flinders Lane, which has a history in fashion dating back to the 1930s, the art deco fashion design and manufacturing facility has been transformed into a sanctuary of life and light as Bluebell Bridal’s iconic home, containing a curated collection of the very best fashion has to offer the modern bride.

Honoured as winners of the prestigious City of Melbourne’s Lord Mayor’s small business achievement award in 2023, Bluebell Bridal® is dedicated to creating a magical beginning for every love story.

We believe that every love story deserves a magical beginning. Our story is a tale of passion, dedication, and timeless elegance which we now share each bride that visits our salon. Our collection features elegant and modern styles that cater modern brides who appreciate fashion. The gowns at Bluebell Bridal are designed romance in mind, fabulous fabrics, and exquisite craftsmanship. The team of alterations specialists ensures a perfect fit for each bride.

Brides who step into Bluebell Bridal’s gowns feel a sense of ethereal magic and joy.  Bluebell Bridal® believes in celebrating love and embracing the future, reminding us that it is an eternal force.

Through our visual journey, our team at Bluebell Bridal® aims to inspire love, joy, and the desire for a happily ever after.

We invite you to embark on a magical adventure and create a love story that will be remembered for a lifetime.

If you are interested in finding the perfect gown and creating a memorable wedding experience, Bluebell Bridal® is here to share this journey with you.

Based on 202 reviews
Natalie Huggett
Natalie Huggett
EMILY you are amazing! I found Bluebell Bridal after receiving my Grace Loves Lace dress horrendously big. I had been to multiple bridal alteration places with noone confident to complete the alterations due to the delicate lace. Emily not only reassured me over the phone, she was able to squeeze me in for a fitting the next day. I had less than a month to my wedding date. In this time Emily was able to have me in for multiple fittings and completely transformed my dress to better than ever imagined. She saved my dress, was professional, reassuring, provided delightful customer service above and beyond and her incredible wedding dress knowledge, alteration skills and understanding of what I wanted and needed and Emily was accommodating to my preferences. I can’t thank Emily enough for your help and services. I would highly recommend Bluebell and personally Emily for anyone needing advice, alterations or wedding dress shopping. THANK YOU Nat xx
Phil Huynh
Phil Huynh
I have worked with Julie from Bluebell Bridal several times before as their videographer creating content for social media and marketing use and it has always been a delight working with her. Julie is always friendly, kind, genuine and caring and this is not only reflected in the professional working relationships she has, but also in the way that she runs the business and treats customers. Prior to every shoot Julie has communicated requirements clearly and ensured that they are 'shoot ready' upon my arrival. It has been my absolute pleasure to develop a wonderful working relationship with the team at Bluebell Bridal.
Chris Farbus
Chris Farbus
I cannot recommend Shenali and the team at Bluebell bridal more!!!!! 🌸 I had such a great experience here and Shenali was SO helpful. I instantly felt comfortable, relaxed and had so much fun trying dresses on. If you’re looking for a wedding dress then you absolutely cannot miss the experience at Bluebell bridal! They will help you for as long as needed and work with you to find your perfect dress. I shopped at quite a few boutiques, but my experience at Bluebell Bridal stood out to me, not only for their GORGEOUS and unique range of dresses but the time and commitment their amazing team will give you. Thank you so much guys! Beth xx
Britta
Britta
Cannot explain how grateful and appreciative I am for the beautiful girls that work at Bluebell Bridal. Shenali was always at the door greeting us each time with a lovely warm smile and made everyone feel so at ease! Emily is the most talented and gorgeous person and has made the whole dress fitting experience such a breeze. It can be quite daunting to do dress fittings, but Emily was always so supportive and had the best ideas! The whole team made me feel safe and cared for, and I could not recommend this beautiful boutique any higher! Will miss coming in to see the girls <3 Britt x
Emma O'Donoghue
Emma O'Donoghue
I could not recommend Bluebell more highly! From the moment I arrived I have been blown away by their professionalism, eye for detail and fun energy. I walked in not knowing what I wanted and feeling really nervous about what I would find, and Shenali was SO helpful - and ended up finding the dress that I never would have thought would work for me. Mark then took over and made it all come together- he’s a genius. They also made it really easy for me to fly from Sydney for fittings. Would recommend Bluebell for any bride looking to take the stress out of the dress shopping process- you can trust the Bluebell team to look after you from start to finish.
Sophie Cirillo
Sophie Cirillo
Incredible service. The girls at Bluebell Bridal Melbourne went above and beyond to ensure I could purchase the right dress for me. With Melbourne being seven-hours away, I had many phone calls and FaceTime discussions. Overall, I highly recommend BBB and will continue to share this experience with others! Thank you again girls.
Rebecca Zahra
Rebecca Zahra
I am currently in the process of ordering my dress through Bluebell Bridal. Every time I go into the store I have the most amazing experience. Everyone in the team is so knowledgable and supportive as I am often going in alone as I have a really busy work schedule.
Layla Silverstein
Layla Silverstein
The biggest thanks to Mark for his patience, calm, excitement, expertise and care throughout the entire process from finding my dream gown, all the way to alterations (including last minute alterations that were never too much hassle for Mark)! Thank you, thank you, thank you! Throughout the entire process, the fabulous Bluebell team consistently welcomed me back into the boutique with joy and excitement for every try on, showing off my dress to friends/family and alterations appointments. I definitely recommend Bluebell Bridal to any future brides!
Cassandra Ame
Cassandra Ame
I had a wonderful experience at Bluebell. All the staff were warm and welcoming, the shop and dresses were presented beautifully and were nice and clean. My stylist Shenali was amazing and made me feel very comfortable as I was a little nervous as this was the first shop I went to. She was honest and gave me the courage to try on a variety of dresses which helped me to decide what I liked and what I didn’t. Julie the owner went above and beyond and made the overall experience a comfortable one. I would highly recommend booking in an appointment with them as the dresses were stunning and the overall experience was top quality. Thank you Bluebell team for making the process fun and exciting!